Alana Moon Design                                          About Index

 Alana Moon  
    Graphic Designer based in Gippsland, Victoria, specialising in publication design and branding design, with a particular interest in anything to do with print.



Graphic Designer and Production ManagerNews Publication Design & ProductionTrafalgar District News Trafalgar District News is a monthly newspaper distributed to Trafalgar and surrounds, reporting on local news, events and community sports. As Trafalgar District News Graphic Designer and Production Manager, I collate the newspaper, designing the layout and presentation of each page, including typesetting of articles, whilst maintaining a polished appearance. I ensure that each newspaper is cohesive and refined with a focus on legibility, collaborating with the editor to perfect the final version. I complete final checks that the design files are suitable for printing and that they comply with printing requirements, confirming a quality outcome for the newspaper. Trafalgar District News is designed to appeal to the local community, with a traditional style of layout and an emphasis on local images, whilst communicating through effective and legible typesetting.
AcademicPublication DesignWhat Can Be Seen
‘What Can Be Seen’ is an observation of life, showcasing photographs and listened conversation that convey a perspective of people and the spacey they occupy. The publication features three issues, each exploring experimental layout design, playing with colour, overlapping imagery and text, and white space. In print, different mediums of paper and plastic, acrylic paint, and risograph printing were explored to create a dynamic and inspiring physical publication. The idea behind the project was to develop further creatively with each issue, whilst maintaining an overall consistent style, leading to more experimental results through design choices and print options as the series progressed.
ClientPublication DesignTraralgon Golf Club Golf Course Masterplan
Traralgon Golf Club’s Golf Course Masterplan is a document showcasing the proposed masterplan to improve the current golf course. I was acquired to present this work as an effective and engaging A4 booklet. The Golf Course Masterplan was put together with a focus on legibility and a polished appearance, as it is a proposal, it needed to convey a refined look to present effectively. The Masterplan features written work detailing the plans for the golf course presented in two columns down the page for ease of reading, alongside supporting imagery and drawn plans. Designed for the booklet was also a graphic line drawing of the golf course inspired by the drawn plans of the Masterplan.

AcademicProduct & Identity Design Tease
Tease is a premix cocktail brand that makes cocktail mixing easy for everyone with ready to go cans to shake and serve with gin. Tease cans come in four classic gin cocktail flavours that mix perfectly with Tease Gin, which come all together in their cocktail set. Tease is created for young adult women looking for an elevated and premium cocktail experience that is still simple to achieve.

AcademicIdentity & Publication Design Edwards Brewery
This project consisted of branding identity and publication design for an annual report for Edwards Brewery a craft brewery located in Melbourne. It featured a redesign of their logo and a refreshed brand identity that was applied to a business card and stationery. The annual report was designed with the businesses branding in mind, featuring their colours, line illustrations, and the brands young and modern attitude. Their new identity was inspired by traditional brewing companies logos whilst bringing in modernity through the sleek line illustrations.

AcademicExhibition Identity DesignTalking Heads Exhibition
The visual identity for the Talking Heads Post Punk Pioneers exhibition. The exhibition identity featured the design of a poster to advertise, a feature wall for the entrance of the exhibit and an app which takes you through the work showcased by listening along as you go. The identity was inspired by Talking Heads music, following the ideas of rhythm, represented through the flowing waves of lines through all designed pieces. The waves are a visualisation of the bands experimental and influential sound.

AcademicWebsite & Identity DesignFORA - Film of Regional Victoria
FORA, Film of Regional Victoria, is a website that provides regional Australians access to film photography knowledge, information on local film services and a platform to share images publicly, it provides an outlet to create art and document regional areas, promoting the film photography medium outside of metropolitan areas where access is sparse. This project was completed through the UX user experience design process, ensuring an effective outcome in creating equity in film photography access. The websites design takes inspiration and appreciates the style that comes from the film medium whilst keeping it modern with bold colours, thick lettering, and clean lines.

2025        Alana MoonContact me:    alanamoo@icloud.com